Marketing Coordinator

General Description: The Marketing Coordinator supports the highest strategic priorities of the Center. He or she will focus on growing new audiences while retaining and deepening relationships with current audiences. Through effective communication of the mission, vision and programming activities, the Marketing Coordinator develops and executes strategies to generate all earned ticket revenues for the theatre by ways of marketing, public relations, audience development, sales (groups, telemarketing, and festival), event rentals, and graphic design.

 

REPORTS TO: Executive Director 

JOB DUTIES AND RESPONSIBILITIES  

Marketing 

  • Work with marketing and artistic team in the planning and implementation of all marketing, public relations, publications, and sales programs. 

  • Shape public perception of the Center through execution of brand identity through print communications, publications, electronic media, media relations, public events, and physical spaces. 

  • Work with marketing team to manage annual expense budgets to run all marketing, publicity, sales and graphic design efforts and operations. 

  • Cultivate an innovative working environment that enables growth in new technology and marketing practices to ensure the Center’s vitality. 

  • Develop community ties and serve on committees to further develop the profile of arts within the city and state. 

  • Create initiatives to achieve goals defined in the Center’s strategic plan and further develop long-range audience development goals and strategies. 

  • Increase the capabilities and revenue of the theatre rental program.  

  • Collaborate with other internal departments to improve the patrons’ experience of the theater. 

  • Oversee production of marketing materials for all productions.  

  • Responsible for creating surveys for internal and external audiences. 

  • Manage and update Center’s website, Facebook, twitter, snapchat, and Instagram accounts daily.   

 

SKILLS 

  • Experienced manager and team builder 

  • Effective communicator 

  • Computer and internet proficiency 

  •  Website knowledge preferred 

  • Graphic design experience preferred 

  • Strategic and analytical skills 

  • A genuine interest in and knowledge of the Arts 

  • Proven organizational skills and ability to multi-task 

  • Strong writing skills 

  • Ability to work well with volunteers 

 

QUALIFICATIONS 

The successful candidate will have experience in marketing, communications or a related field. Theater and graphic design experience preferred.  He or she will have proven initiative and will be a goal-oriented innovative thinker. The ideal candidate will be flexible with the ability to work independently and as part of a team and will be able to work successfully under pressure and meet deadlines and goals.  

 

COMPENSATION 

This position could be full-time or part-time depending on experience and need.   Compensation will be commensurate with experience. 

Contact Information and Procedure: 

Please send resume, references, and salary requirements to Patience Long at patience@boroarts.org if you are interested in this job posting. No phone calls please. 

Center for the Arts, Inc. 

110 W College Street 

Murfreesboro, TN 37130 

 

Email: patience@boroarts.org 

Website: www.boroarts.org 

Phone: (615) 904-2787